Behind the Brand

Hi, I'm Candace!

I'm the owner of Dream Tag, and a proud Indigenous woman whose family comes from the Kaurareg nation in the Torres Strait Islands and the Guguu Yimithirr nation in Far North Queensland. I am a mum of four and a primary school teacher.


Dream Tag was created in late 2020 whilst on maternity leave after a phone call to my best friend as we laughed and made jokes followed by saying "That should be on a card". Since then I've enjoyed bringing that humour, as well as the love for my cultures, to life through my creations.

Dream Tag is based in Western Sydney on Dharug Country and we would like to pay respects to the elders past, present and fore coming.

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